VICTORIA’S SECRET

Art Direction:
Print, Catalog, Digital, Social, Advertisements

Collaboration with Amy Rosenfeld, Kat Bigelow

2016

Conceptualized and designed Victoria’s Secret seasonal campaigns for print, digital, and social. Integrated editorial pages into catalogs to elevate storytelling while maintaining customer engagement. Worked cross-functionally with the brand team to evolve photo direction, typography and grids for a more editorial point-of-view across all touch points. Created seasonal mood boards for photography and concepted still-life shoots.